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MLM Training on Customer Acquisition

If you like these questions, share them with anyone you know in the mlm, network marketing or direct sales business. These questions were taken from MLM The Game and and are included in the current version available for sale.

If your prospect asks you "Why should I buy your products or services?" it is best to do which of the following?

A) start telling them all about the ingredients
B) tell them your personal testimony
C) find out what they are looking for or need
D) tell them you have the best product

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: C) find out what they are looking for or need

The point is that you don’t know what your prospect wants. Answer A can really confuse someone. They might not care what is in your product, or they may not have the time to hear about that. What is in it does not emotionally engage your prospect. Answer B telling them your personal testimony is great after you find out how to frame it so that it best applies to them; don’t make the mistake in assuming this early on. Telling them you have the best product will make you seem like a used car sales man in a derogatory sense, nothing against them, but in this context I am sure you can relate. Be interested versus interesting, find out what they are looking for and need, and listen listen listen!

What is the worst thing that is likely to happen when you ask someone to try your product?

A) they disown you as a friend
B) they burn your house down
C) they say no
D) they try your product

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: C) they say no

The point is that if you don't talk to someone they may never know about your product or opportunity. When you are in sales talking to people is your job. It is not up to you to determine for them if they are into it or not, if they will take it or reject it. Most people make up stories in their minds of what COULD happen when trying to sell their product or opportunity. Answers A and B are obviously exaggerations, but they are there to prove the point that our mind create stories that control our actions sub-consciously. One of our minds main functions is to keep us safe and in our comfort zone. It will create these stories to try to convince you not to do what is best for you, it will convince you not to take risks.

Whom do you sell your products to first?

A) people you know
B) yourself
C) referrals from people you know
D) none of the above

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: B) yourself

The point is that if you don’t buy and openly belief in your product who will? Answers A and C are coward like ways to "test" the market before you jump in with both feet. That does not work in the long run. Like the old saying goes, you can’t borrow from peter to pay Paul. You need to test, try, and fall in LOVE with your product for others to get excited about it so that you can sell it with passion enthusiasm and vigor. One of the most common objections you will get in your career is, well how is it going for you? If you are not using your product, you cannot use your testimony for support. This is vital for many reasons. You need to be the first person trying your product. If you are still not convinced I would recommend you to look inward and ask yourself truly, WHY you are not using it.

Whom do best discover a potential customer's needs?

A) ask questions and listen
B) tell them about your product and what it does and hope that they agree with you
C) research
D) ask their friends before making contact

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: A) ask questions and listen

The point is only your prospect knows truly what his or her needs are. A good start is to do some general research, find out about your product, find out about your market, and what people’s needs are in general, however this is all basic work that should be done well before you approach your prospect. Talking their ears off about your product and telling someone else what their needs are is an old school way of selling, and does not work. Asking their friends or your friends about someone else is also a wrong way to go about it. Have you ever played the whispering ear game, where 1 person whispers to the next and so on, the story changes dramatically over time. Only that person knows what their needs are, so asking them questions is the best way. The key is to listen and finding ways how your product solves their needs.

Which of the following is the best way to train your downline on customer acquisition?

A) give them a book on sales techniques
B) coach them through the process
C) let them learn through trial and error
D) none of the above

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: B) coach them through the process

The point is that you need to assure your training is transferred to your downline. A book is ok for ideas, and even those ideas need to be practiced, and practiced perfectly. A book or seminar will teach the basics of "how to" but hands on and interactive coaching will be the true and lasting training method. All leaders are readers, so keep buying books, and never stop promoting personal growth. The best way of training anything is through coaching your team through the process. Have fun with the process, create you own games and other fun methods, and let those duplicate downward. Many great leaders had to learn through trial and error, and those that have done so know that it works, with TONS of additional effort involved. In this effort is a lot of pain and struggle do your team the favor by not forcing them into this position.


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